Package Design Workbook: The Art and Science of Successful Packaging on Amazon™

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Package Design Workbook: The Art and Science of Successful Packaging

Regular Price: $25.00 |

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Customer Review

Excellent book, highly recommended
The book is very well done, and a treat to read. It's one of the few books we keep multiple copies of in the studio. Having been in packaging design consulting for almost 15 years I've seen lots of publications that purport to be primers on the process. Most either frame packaging development as a metrics-driven endeavor best left to engineers OR as a craft-driven art form (do we need another book jacket made of twigs and berries?) having no grounding in commercial realities. This book on the other hand lives up to its sub-title, addressing the left and right brain thinking that goes into category-busting packages. The case studies are fresh and their histories clean and well-written. Whether you're in the design business and want inspiration or a marketer looking for insight, a great coice. - Scott www.studio111design.com
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January 12, 2009 (Chicago, IL USA) | Helpful Votes: 10 | Rating: 5

Nice resource book on packaging design
There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth. The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies. Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding. The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about. This book is a good resource to go to for anything package...
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July 15, 2009 (Singapore) | Helpful Votes: 7 | Rating: 5

Product Description

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were. Top to learn more

Beautiful Book
I was required to purchase this book for my package design course at my university and I am real impressed with the layout and information in this book. The photography is excellent and the book contains Q/A interviews with famous designers which turn out to be very interesting and helpful. The price on Amazon was cheaper than at my university bookstore so I am happy.
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September 20, 2010 | Helpful Votes: 4 | Rating: 4

The Packaging and Design Templates Sourcebook 2

Regular Price: $25.00 |

Product Details

Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
ISBN13: 9782888931249
Condition: New

Customer Review

Wow!
I love this book. The templates are amazing, but easy enough to alter into your own design. Sometimes as a student you need a starting point. My last project turned out amazing and I believe I'll use this book as a reference for along time. I am even interested in other books by this author and Rotovision Publishing. The pictures are great and the design on the packaging a lone is worth it. This book is one of my best if not the best design books I have and more affordable. I honestly would have paid more for this book. My classmates are also looking into buying this book after they viewed my copy. I believe this is a must in a design students library. It gives you inspiration and shows you what good package design is, believe me there are some terrible books out there.
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September 24, 2007 (Oakland, CA USA) | Helpful Votes: 14 | Rating: 5

Fantasic!
This book is a must have for any graphic artist. It's beautifully executed with tons of examples to garner inspiration from. Worth every penny.
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December 13, 2007 (NY, NY) | Helpful Votes: 8 | Rating: 5

Surpassed my expectations!
I normally like to look and flip through books before I purchase them, but after seeing it's rave reviews I decided to go ahead and purchase the book. It not only met my expectations as far as providing me with digital templates (which come in .EPS), but it surpassed my expectations by providing me with really inspirational package design ideas. I LOVE this book. The picture also does no justice to the quality of the book itself either. It is a very nice book. It is a necessity for anyone studying graphic design. BUY IT NOW!
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April 20, 2009 (Tampa, Florida) | Helpful Votes: 6 | Rating: 5

Product Description

This is the eagerly anticipated follow-up to the bestselling Packaging and Design Templates Sourcebook. With 100% new content The Packaging and Design Templates Sourcebook 2 is guaranteed to repeat the runaway success of the original volume. This indispensable sourcebook features 100 new, innovative, and classic packaging and paper engineering ideas across a variety of end uses, with detailed templates showing how to copy, fold, construct, and complete them from widely available materials. The accompanying CD features all of the templates as copyright-free, editable EPS files making The Packaging and Design Templates Sourcebook 2 an invaluable resource for designers, design students, and crafters. Top to learn more

BUY The Packaging and Design Templates Sourcebook 2

Packaging Design: Successful Product Branding from Concept to Shelf

Regular Price: $55.00 |

Customer Review

The 4-1-1 of Packaging Design
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights important case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
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September 10, 2006 (Woodstock, IL) | Helpful Votes: 4 | Rating: 5

Encylopedia of Packaging
This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly explained to how a package is developed and also show the thought process of today's package designer. This book has been a long time coming!
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September 30, 2006 (Sandy Hook,CT) | Helpful Votes: 2 | Rating: 5

Product Description

How to create packaging designs for consumer brands that effectively communicate in the retail environment

Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.

Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines Top to learn more

Nice book to have
This book takes a different approach to packaging development. It has decent amount of information that covers the packaging development process from concept to shelf. However, the book does focus more on packaging appearance or graphic, marketing aspect of packaging. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details that packaging engineers or designers might be looking for. If you are interested in knowing the whole process, this is definitely a good book to start up with.
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March 5, 2007 (New York) | Helpful Votes: 4 | Rating: 4

BUY Packaging Design: Successful Product Branding from Concept to Shelf

1,000 Package Designs (mini): A Comprehensive Guide to Packing It In (1000 Series)

Regular Price: $19.99 |

Customer Review

So inspiring
Packaging and presentation are key to sales and this book gives great examples of brands that you may know or may not know but it shows how true it is that you can have a great package but the design can take your product a longer way.
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November 5, 2009 (Norway) | Helpful Votes: 2 | Rating: 5

Product Description

Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three.

This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms

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Great book to flip through for inspiration
when i need some design inspiration for packaging, this book is great to flip through. Beautiful packaging featured throughout and beats me having to search online for that swipe i knew i had but just couldn't find... it's there at hand when I need it!
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October 31, 2011 | Helpful Votes: 3 | Rating: 4

average designs
A lot of the designs in the book are not very creative or unusual. You can just go to your local store to see examples instead of buying a book. Also, some of the designs featured seems to be chosen because of the product itself rather than the packaging (which in some cases actually doesen't even do much good for the product). But there are also many good examples of package design in here, its just not 1,000 of them and there are a bit of uninteresting "noise" around them.
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February 10, 2010 | Helpful Votes: 0 | Rating: 3

BUY 1,000 Package Designs (mini): A Comprehensive Guide to Packing It In (1000 Series)

Designing Sustainable Packaging

Regular Price: $40.00 |

Customer Review

Product Description

This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles.

It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production.

The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design.

In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging.

The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step. Top to learn more

Interesting book
Interesting ideas and valid points, with creative approaches to conceptualizing how to design things in a way that benefits the environment. Good reference for packaging designers looking into how to look into designing sustainable packaging. Worth it!
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September 18, 2009 (NM, USA) | Helpful Votes: 1 | Rating: 4

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Basic Packaging (Structural Package Design)

Regular Price: $34.99 |

Product Description

STRUCTURAL PACKAGE DESIGN is a series of books, jam-packed with superb, 100% structurally accurate, scalable packaging templates. All designs are ready for immediate use and illustrated with 2-D and 3-D structural drawings and photographs. The CD contains the templates in various formats including EPS and PDF. Also included is a demos version of Illustrator?-Plug-Ins that provide professional package design possibilities. This volume ? BASIC PACKAGING ? contains 300 designs, including designs of all major industry standards. Top to learn more

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